Jesse Sutanto's searing satirical mystery is set in LA among the world of TikTok and Instagram influencers who are all desperate to be skinny, beautiful, and have millions of followers no matter what their online "niche" is.
Successful influencer and gifted schmoozer Meredith started out in beauty postings until her protégée Aspen led her into "momfluencing." That's content aimed at mothers of all ages to show how their lives can be beautiful and efficient at the same time. It seems like a deliciously inventive and smooth road that quickly turns rocky.
Aspen had been struggling hard until they met. She's got three kids, one of whom has diabetes; no insurance; and a resentful, low-earning husband. As she puts it, she feels "like I'm on a hamster wheel, needing to come up with nonstop content to feed the perpetually hungry social media machine. But my family, spoiled by my success, had no idea how I was breaking my back to earn as much as I could for their sake."
When she met Meredith, Aspen only had a measly five thousand measly followers because her content was too real, but once she starts faking it in elaborate ways, her numbers blow up. Under Meredith's canny guidance about looks and content, Aspen soon outpaces her mentor, but success is a torment because it's absolutely voracious--it makes her hungrier for more, more, more. She's increasingly desperate to churn out video and photos of her home and family to show how perfect her life is.
And pretty soon, the All About Eve bell starts to ring as the two women's friendship plunges downhill--and takes a wonderfully bizarre and vicious detour halfway through the book.
Dealing with racism and greed in subtle ways, the novel is alternately hilarious and chilling, an indictment of social media fakery and emptiness. I read it straight through, laughing on many pages, appalled on others, and transfixed by the author's keen eye for detail and paradox. She's also given her dual narrators, Meredith and Aspen, pitch-perfect voices, and that extends to all of the minor characters too--even the kids.
Sutanto excels at hitting readers with the unexpected, and there are several jaw-dropping twists near the end along with what feels like a super-subtle reference to Sharon Stone's Diabolique.
I don't dog-ear books, but I did find myself putting Post-its on page after page and even reading memorable passages to my spouse, like one about a picture-perfect dinner that is a total, tasteless sham.
Sutanto's electrifying novel is an evisceration of how social media in the TikTok Era oppresses and intimidates far too many people and can ruin their lives when it's ostensibly doing the very opposite.
I bloody loved it.
Lev Raphael is the former crime fiction reviewer for The Detroit Free Press and has reviewed for The Washington Post as well as several Michigan radio stations, one of which aired his interview show. His guests there included Doris Kearns Goodwin, Salman Rushdie, Julian Barnes, and Erica Jong.
I love this book! So fun to see it here, you posting about it!
You piqued my interest. I'll check it out. Thanks.